Where it all began
The fascinating study of the structure and proportion of the Trajan alphabet in high school led Patrick Calello to a love typography and letter design. At fourteen he began type-setting lyrics for rock albums on his new to the world Macintosh computer. By fifteen he designed the logo-type for Atlantic Records triple-platinum recording artist White Lion.
By sixteen he won the commission to design the logo-type (full custom hand drawn letters) for Tony award-winning playwright Ruppert Holmes Broadway thriller Accomplice.
At seventeen, he enrolled at Carnegie Mellon University where he studied graphic design, industrial design and business. It was at Carnegie Mellon that the original concept for what would eventually become Automoblox was born.
Patrick has been consulting in industrial design, brand development and marketing for nearly 20 years as well as running the Automoblox business until its 2016 acquisition.
By sixteen he won the commission to design the logo-type (full custom hand drawn letters) for Tony award-winning playwright Ruppert Holmes Broadway thriller Accomplice.
At seventeen, he enrolled at Carnegie Mellon University where he studied graphic design, industrial design and business. It was at Carnegie Mellon that the original concept for what would eventually become Automoblox was born.
Patrick has been consulting in industrial design, brand development and marketing for nearly 20 years as well as running the Automoblox business until its 2016 acquisition.
Contact
To learn how Patrick can help transform your business please contact: info@calellodesign.com
54 Harrison Avenue | Roseland, New Jersey USA | 07068
54 Harrison Avenue | Roseland, New Jersey USA | 07068