The story behind the mark.
From the onset, the idea was to develop a global brand – one that would make a strong emotional connection with consumers. Automoblox® was never to be simply a toy but an experience. The logo mark was to be evocative of a traditional automotive brand but extremely clean and straight forward; the dimension in the 4-color version underscores this. The symmetry of the winged "A" emblem establishes a sense of harmony. The prominently featured white letter "A" is purposefully elementary to be both easily identifiable and a reflection on the market segment. This simplicity allows the emblem to remain readable at very small sizes. The bold, simple logo-type is both honest and familiar but substantially modified for this application. The prominent, high-contrast white outline permits the logo mark to live on any color or material field.